As a sociology graduate, Lea’s fascination with what makes people tick has permeated her entire career. After cutting her teeth (and wearing out good shoes), in a corporate sales environment, she moved into the world of agency-side marketing working across a broad spectrum of B2B and B2C clients on big brand names such as; Baileys, J&B, Smirnoff , Guinness, Air Canada, John West, Campbell’s foods, Boots the Chemist, Tandy and Lavazza.

In 2001 Lea identified a huge gap in the market for a training consultancy with a difference, one with a creative approach to how new skills and behaviours were embedded in organisations. She began Fibre Training with a fresh philosophy; that understanding individuals and what motivates them is the key to offering training that works. And that training like this can produce genuine business growth and positively change the way people operate. Now with an ever-growing list of blue-chip clients, Fibre Training still rigorously pursues Lea’s initial vision of training. Always matching talent and business acumen with an empathetic approach towards communication and understanding. Lea is a Partner of Fibre Training and founded the company in 2001. She is on the faculty of the Chartered Institute of Marketing, a guest speaker and trainer for the Institute of Credit Management and an approved trainer for the Institute of Practitioners in Advertising.

Before moving into Learning and Development, Tracy spent 15 years in marketing, corporate and agency side, in Europe and the Asia Pacific region working for KP Foods, Nestle, Pepsi-Cola, Citroen and Reckitt and Coleman Pharmaceuticals. As a trainer and coach, she has worked with the public and private sectors, including advertising, manufacturing, engineering, legal, media, financial, petrochemical and pharmaceutical industries.

Rather unusually for a marketer, Tracy holds a BSc Honours Degree in chemistry. And she has used her well-developed strategic and analytical thinking skills in both her marketing and training, marrying them with a genuine interest in communication and developing others. This interest in people (not normal for a chemist!), triggered a move to undertake a PGCE teacher-training course in 1994. However, missing the cut and thrust of business life she left the children and the classroom and returned to marketing… and very specifically copywriting. She finally found her raison d’être by becoming a training consultant and coach, combining her business experience and teaching skills. She says she’s never been happier and more satisfied with work… She is passionate about good communication in business and the importance of getting it right. She uses her skills to help others win and develop business through good writing and language, negotiating costs and contracts, managing teams and building on-going relationships. Tracy is a Partner of Fibre Training and joined the company in 2003. She is a faculty member and lecturer at the Chartered Institute of Marketing and an approved trainer for the Institute of Practitioners in Advertising and the Institute of Credit Management.